How to choose the best Affiliate marketing program?
If you are looking for an affiliate marketing program that will help you to increase sales on your products or service then you first need to be aware that it’s not a case of one size fits all. If you are looking to boost your business this way then you have to choose the right affiliate program to ensure you are reaching the right people who are more likely to actually look around your site rather than visit for a few seconds to receive payment. This is something that Google is now looking for when deciding on your position on their search engine. They don’t just look for the amount of visitors; they look at the time they spend on the site to ascertain whether or not your site is as popular as the numbers make it seem. In the past you could increase your position just by paying for clicks, but now quality is checked as much as quantity and visitors that quickly come and go will actually hinder your position rather than increase it.
The second thing you need to know is there is no such thing as a best affiliate program as what suits one person may not suit another. Look first of all at the amount of leads you are able to generate from your venture. Lower priced products are more likely to end in a sale rather than higher prices from people that are clicking through. It also means that there is less to pay out per visitor so advertise the lower priced products first if that’s possible.
Look for the resources that the provider has available as if you want people to put them onto their blogs and sites you are more likely to get people select your company over others if they have tools that they can use easily. If it’s just a link that needs to be promoted you are less likely to receive the results you are hoping for.
Affiliate programs usually track conversions by use of cooking so when someone uses your link the cookie determines the visit and the commission is sent to the visitor. Find out whether the person using the link will also benefit from making an additional purchase even if it’s not the promoted product. In some cases such as on Amazon even purchases made that were not the advertised link the visitor or advertiser will still receive money from the additional purchases making them more likely to use your link on their pages in future.
Another extremely important thing to look out for when choosing a company for your links is to find one that will ensure your link is posted only on relevant site. After all there’s no point in your link appearing on a website that gives tutorials on painting and decorating if you’re trying to promote car parts or underwear.
Think about your competitors when trying to choose the right affiliate program. What you don’t want to do is over push a product or service that others are offering. Instead you need to have the upper edge. If your banner offers a product or service for one price and your competitor undercuts you guess whose link the potential customer is going to click on.