How to convert undecided Customers Online
Converting undecided customers can be a difficult task but the difficulty can increase online. If you have high traffic, but nobody is buying the product, then what is the point? Being clear and concise about the product or service you provide as well as what they do is crucial. There are a few ways to make customers feel safer about purchasing your product online.
Optimize your website for mobile. Consumers love to online shop, and optimizing your site makes it that much easier. Make sure that the site is clean and easy to navigate. Make checking out a breeze by having them register their e-mail and create an account, but give them the option to enter as a guest. Always offer different payment options, PayPal and credit cards aren’t the only digital payment options. Removing the risk is also a good idea for the skeptical customers. Offer a money back guarantee or exchange if possible to make them feel safer about the purchase.
With their e-mail, you can do one of the most important pieces of online marketing. Engage your potential customers with promotional content or exciting deals. Amazon is a great example; they are masters at e-mail marketing. They are known for sending reminders of items left in their cart, newsletters, and requests for a review of a previously bought product. Keep your e-mail template and content consistency. Do not just send discounts over electronic mail, you don’t discount everything in your store, but personalize the experience.
Make an about the company section, but use an interesting title to introduce it, be honest and detailed about what the business stands for. Being honest about what the product is and does will result in fewer complaints and refunds. If you donate any of your proceeds to a charity or have an incredible backstory, work off of that. Use quality images to draw them and visually appeal to the customer. Show off some of your reviews and add some testimonials with a photo of that customer to prove to them that the product or service is the best out there. People buy off of emotions and impulse factors. Engage them and create a connection with your customers.
Make your site something that is a memorable experience. Make customers excited to share the product or service with others. Add social media like Facebook, Twitter, and Instagram and consistently post on them. This is a good way to reach clients who do not feel safe sharing their e-mails or personal information with promotions and newsletters. Collecting data about your potential customers is important and social media makes it a step easier.
People love to spend; they just don’t like being sold to. Help them by making it a comfortable and memorable experience that they would do again. Perfecting your site and social media is a big piece in converting undecided customers. Let them know why you are the best option out there. Being consistent, honest, and offering excellent customer service will result in more and repeat customers online.