How to Generate Traffic on Your Website using Free Methods
Having a functional website is now crucial to owning any sort of successful business. Without it, one simply does not have the tools to acquire a large enough customer base to support their costs. Of course, having a website is great, but getting traffic to the website is perhaps the more important aspect of operating a functional business website. Today, we are going to take a closer look at how exactly one can generate traffic using tried and true free methods that even the smallest, most rudimentary entrepreneurship can bring.
Advertise on Facebook
Obviously, we understand that pulling out an advertisement on Facebook is extremely expensive, but that’s not what we mean when we say advertise on Facebook. Instead, we are referring to the act of talking about it on your personal social media account as well as the official business social media account. Everyone who views your page and the page of your business should immediately be given access to your website. We think you’ll find it helps increase traffic exponentially.
SEO is a common term used by web developers. It stands for Search Engine Optimization and it essentially refers to the art of using keywords and phrases to help draw attention to your website. While SEO certainly can become a complicated field of study that can take years to master, the basics of SEO are actually quite simple and can be mastered by anyone with basic language abilities.
Despite all the technological advances of the 21st century, word-of-mouth remains one of the most prominent and sought-after forms of advertisement. In advertising via word-of-mouth, one must begin by planting the seed. In the case of a financially limited small business owner, that “seed” is telling family and friends as well as business partners who may have an interest in your product or service.
Use Friends and Family
In America, businesses are everywhere. Chances are any given person knows at least one family member or close friend who owns a business. Using their knowledge, expertise, and consumer base is an extremely wise decision. Simply ask to advertise on their website and, in exchange, offer to advertise their business on yours. In all reality, it is a win-win situation for everyone involved and is an extremely savvy move for any small business owner to make.
Overall, getting traffic to your website can be difficult, especially if you’re trying to do it cheaply. Fortunately, if you simply follow these simple suggestions, you can be on the path to getting the website traffic you need to sustain your business.