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Steps to Take to Optimise Videos for Better Visibility

You have high-quality videos about interesting topics, but you cannot seem to get traffic on your platform. This is a common problem for many people especially with the rise in video content online. Having your video on YouTube no longer guarantees views.
 
You have to work hard to make your content visible, just as people optimise their content to appear on search engines. Therefore, in order to increase your video’s visibility, you need to:
 
Include Thumbnails
 
Research has shown that including thumbnails in the information forwarded to search engines makes it rank higher. A video with thumbnails ranks higher than one without. The former will appear among the first few results generated by a search engine.
 
Optimise Your Metadata
 
Metadata is the information that you include alongside your video to help clearly define what the video is about. This information is picked by search engines such as Google. Optimising this data includes using keywords that are related to what your video is about.
 
Do some research and find out what keywords related videos use and incorporate some of them. It would also be in your best interest to find out what your audience likes so that you can include keywords related to that as well.
 
Make Your Title Clear
 
Another tip is to make the title of your video as clear as possible. Your title is the gateway to your content. If your title is not clear then people will not bother to look through the video. Be precise, include a key work and make it foolproof. That way, someone knows exactly what to expect before they click on your videos.
 
Maximise on Your Description
 
Your description helps the viewer know what your video is about. Just like the title it needs to be clear. Unlike the title though, you have more freedom about the number of words that you use. Use as many keywords and as naturally as possible. However, this should not be mistaken to mean that you ought to write out long descriptions. The key is to be clear and not leave any information to the viewer’s interpretation.
 
Add Tags
 
Tags are a simple way to increase your videos’ visibility. For every video, you will see some related words or phrases linked, mostly at the bottom. They are often broader categories within which your content lies. Adding tags makes your video more accessible. This is because the viewer is able to see your video anytime they search for videos using any of the words included in your tags.
 
Video optimisation for visibility is not as hard as some people make it out to be. These are some of the simplest tips and tricks that you can use to achieve better visibility. You can also engage in external promotion by posting links in other websites to bring traffic your way. All this helps to place your video among the top results in search engines. Optimisation is important because it draws people to your content.

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